Things to Consider When Designing a Brochure
If you’re looking to print a brochure, you’ll want to make sure you choose a quality paper weight, design your brochure well, and follow post-print techniques. All of these things will help you to create a professional-looking piece of marketing material. You should also consider the type of inserts and folders you’ll need.
When designing a brochure, it’s important to get the right information to the right audience. A well-crafted document will attract potential customers and help keep them interested in your products or services.
Designing a brochure may seem like a difficult task. However, there are several steps that you can take to ensure that your brochure is a hit.
The first step is to define the goal of the brochure. Once you have identified your goal, the next step is to determine what you are going to include in your document. This will dictate the design.
There are a number of things that you can include in a brochure, such as a logo, contact information, and a few pictures of your products or services. Make sure that you use images that will catch the attention of your prospective customers.
Using pop-ups or graphics reminiscent of your company’s buildings is a great way to show off your designs. It’s also a good idea to choose a layout that makes reading the document easier.
When designing and printing a brochure, it’s important to choose the right paper weight for the job. Paperweight is measured in grams per square meter (gsm). The higher the gsm rating, the heavier the paper.
Gsm is based on a number of factors. The size of the paper, the coating used and the finish on the paper are all a part of the equation.
A good choice for your brochure is 80 lb cover stock. This paper is sturdy enough for bi-folds, but light enough to carry. Moreover, it doesn’t tear easily, and it holds its shape when folded. However, it may not be ideal for multiple folds, or z-folds.
One other option is 100 lb text. This is slightly heavier than the 80 lb cover, but it holds its shape well. It’s also an affordable paper choice that gives a quality look.
If you want to give your brochure an extra oomph, consider a glossy finish. Glossy papers tend to be more expensive, but they add a touch of class to the finished product.
Folders and inserts are an excellent way to keep your promotional materials organized and your business looking professional. Adding an attractive design to your folders and inserts is easy. There are many ways to customize your designs for different clients.
When you need folders and inserts designed for you, you should choose a company that offers high-quality printing. Swallowtail Print, for example, specializes in premium brochure printing. Its founder, Simon Tilbrook, has extensive experience in the design and printing industry. Their experts can help you get started with your project.
Depending on your needs, you may want a simple or intricate design for your folders and inserts. If you don’t have the budget to do something elaborate, you can still add visual interest with die-cuts. Or, you can add a contrasting color or metallic foil.
You can also opt for saddle stitching, which is more professional. In addition to adding a stylish and professional look to your folders, they are also more durable.
For successful brochure designs and printing, there are many things to consider. The quality of the paper, the colors, the images, the folds and the distribution channel are all critical factors. However, there are some post-print techniques that can help you make your brochure more appealing.
First, consider the paper you want to use. Many commercial printers offer a wide variety of brochure papers. A heavier paper can help your brochure stand up when folded. Similarly, glossy and matte papers can make the colors pop. Also, look for a paper that has aqueous coating, which is a water-resistant option.
Second, look for special print finishes. These can add a sense of strength to your brochure and create a more memorable reading experience. An experienced graphic designer can advise you on the most appropriate material finish for your design.
Third, choose a format that works with your marketing campaign. Bifold, tri-fold and booklets are great options. If you are looking for a place to help you design and print your brochures, consider Best Houston Brochure Printing.